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Carlsbad, CA (March 12, 2013) – View a webpage, turn on a radio or television, walk outside and see a billboard or bus bench and you’ll encounter the influence of the advertising and marketing industry. Advertising is essential to commerce, and thus to the American economy. Those who are interested in a career in advertising and marketing have many good job options to consider, including Advertising Sales Representative, Market Research Analyst, Graphic Designer and Promotions Manager, according to a new CareerCast.com report on the best jobs in advertising and marketing.

“Advertising and marketing professionals bring products and services into the public consciousness, which isn't easy,” says Tony Lee, publisher, CareerCast.com. “Whether you're a recent college graduate or have years of industry experience, you will be faced with high-stakes business and creative decisions on a daily basis.”

The professions perhaps most commonly associated with the industry are those within consumer product companies, their agencies and in the media, including advertising, promotions and marketing managers; advertising sales representatives; event planners and creative professionals.

Numerically, there are more advertising sales representative jobs than any other position in the industry. Sales reps are the necessary mediators who build and maintain the relationships between media companies, ad agencies and clients, and can earn an average annual salary of $45,350.

At a higher level, advertising, promotions and marketing managers typically oversee the entire project, both on the business and creative ends. It’s a high-stress field with frequent and demanding deadlines. The reward for navigating those challenging waters is a healthy annual average salary of $108,260. It’s a demanding career path, but one well worth its place among the best advertising and marketing jobs.

In print, online and film, graphic designers have an integral place in the industry. The right visual packaging of a product can mean the difference between garnering a consumer’s attention or getting lost in a crowded market. Everything from image placement to font is the responsibility of the graphic designer, who earns an average annual salary of $43,500.

When deciding the best tactics needed to reach consumers, the market research analyst takes the lead and is one of the highest growth professions in the country, expected to expand 41% by 2020, according to the Bureau of Labor Statistics.

Here is CareerCast’s overview for some of the best jobs in advertising and marketing in 2013:

Advertising, Promotions and Marketing Manager

-    Median Salary: $108,260


-    Job Outlook: +14%

Advertising Sales Representative


-    Median Salary: $45,350


-    Job Outlook: +13%



Film and Video Editor

-    Median Salary: $45,490

-    Job Outlook: +4% 


Graphic Designer

-   Median Salary: $43,500


-    Job Outlook: +13%



Market Research Analyst


-   Median Salary: $60,570


-    Job Outlook: +41%

Meeting, Convention and Event Planners

-    Median Salary: $45,260

-    Job Outlook: +44%

Photographer


-   Median Salary: $29,130

-   Job Outlook: +13%

Writer

-   Median Salary: $55,420


-    Job Outlook: +6%

To read the full report, visit CareerCast.

About CareerCast.com

CareerCast.com, created by Adicio, is a job search portal that offers extensive local, niche and national job listings from across North America, job-hunting, career-management and HR-focused editorial content, videos and blogs, and provides recruiters with the ability to post jobs directly to more than 800 niche career sites. CareerCast.com also compiles the Jobs Rated Report (www.jobsrated.com), where 200 jobs across North America are ranked based on detailed analysis of specific careers factors.

 
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