CARLSBAD, CA (April 28, 2009) – As widgets continue to gain in popularity, Adicio Inc., the leading provider of interactive classified advertising software solutions for media companies, is harnessing their power to boost online traffic and revenue for its automotive clients.

Widgets — embedded code to dynamically generate content on any web page — enable sites to drive traffic and generate incremental online revenue by upselling new classified advertising opportunities. And, in a challenging economy, widgets can be key to outpacing competitors and growing online audience and advertisers.

Using Adicio’s automotive portfolio containing over 15 unique widgets, Adicio clients can place information anywhere on their site to drive traffic to an automotive section or highlight specific dealers or vehicles for maximum visibility and exposure. Clients can also use several of the widgets to provide easy access to inventory, reviews and articles, videos or additional research information.
The Las Vegas Review-Journal uses Adicio’s Video Reviews Widget to engage buyers and keep them on their transportation section longer. They generate additional revenue by upselling dealer sponsorships with pre-roll advertising on video reviews, and they run targeted banner ads based on vehicle makes to increase dealer visibility and extend their reach. In fact, some Adicio clients have benefited from a 1000% increase in the amount of time users spend on their automotive sites once they implement videos.

CARFAX just launched a new campaign, “SHOW ME THE CARFAX,” however the St. Louis Post-Dispatch already knew how valuable CARFAX information is to their customers. Their Rides Research section has been using the Adicio CARFAX Widget for the past year so local car buyers can reduce the risk involved in buying a used car or truck.

WSJ.com, The Wall Street Journal’s automotive site, uses the Adicio Vehicle Configurator Widget on their main landing page for their Autos section so interested consumers can configure their ideal car right on the page.

PilotOnline.com upsells the opportunity to expand dealer reach with the Adicio Featured Dealers Widget. This enables them to monetize the additional dealer visibility while providing their dealers with extra opportunities to be seen and noticed.

The San Diego Union-Tribune uses Adicio’s Kelley Blue Book Widget to provide KBB’s trusted new and used vehicle retail, trade-in and private party values, as well as incentives and rebates under their “Sell a Car” section. They also use several widgets to showcase reviews and articles of interest.

OptimumAutos.com uses Adicio’s Inventory Search Widget so consumers can run new car searches by make, organizing them by popularity based on their region. They also use Most Searched Vehicles to show the top 15 most searched vehicle listings for the past week.

NWAutos.com, a Seattle Times property, uses widgets to showcase popular inventory by utilizing Adicio’s data to highlight vehicles under $5K in their “Hot Cheap Cars section,” and identify specific vehicles they believe get great MPG in their “Gas Savers” section.

“Clients can customize the Adicio widgets to complement their brand identity or create something completely unique,” said Deep Menon, general manager of Motors at Adicio. “They can even use the same widget in multiple locations with different titles, text and layouts so the information can be displayed based on their specific requirements.”

Widgets can also be combined together to create groups. As an example, clients can combine the Vehicle Configurator Widget with the Inventory Search Widget to create a useful quick search for their vehicle home page. Adicio also offers widgets for their Vehicle Comparator tool and their Vehicle Research Center, which contain comprehensive research content from some of the most respected names in the automotive industry, including IntelliChoice, J.D. Power & Associates, Kelley Blue Book, Chrome Systems, eVox, NADA Guides, New Car Test Drive and The Drivers Seat TV.

Several of the Adicio widgets can also be targeted to optimize results. For instance, clients can target the 'Featured Vehicles' widget by Zip Code, Dealer, Make or the Video listing upsell. All they have to do is simply change the title, select the desired parameters and they can have a brand new widget in a couple of minutes.

About Adicio, Inc.

Adicio develops interactive classified advertising software solutions for the careers, real estate, and motors markets, which serve the Internet’s leading media companies and web portals. With its award-winning technology and enterprise-class software platforms, domain expertise, and customer service, Adicio delivers a private-label application that seamlessly integrates within online classified advertising offerings, enabling clients to generate revenue and retain their brand while building and managing their online classified efforts. Clients can deploy Adicio’s software as a turnkey solution or customize Adicio’s application to leverage existing brand strategy and support online sales and marketing objectives. Adicio also powers CareerCast.com, a job search portal and JobsRated.com, where 200 jobs across North America are ranked based on detailed analysis of specific careers factors.